With Black Friday just around the corner, recent studies indicate that people in the UK are adopting a more mindful approach to their shopping habits this year.
Instead of giving in to impulse purchases, a significant 72% of individuals are focused on making intentional buying decisions. In the past, Black Friday was associated with quick and spontaneous shopping sprees; however, it seems that shoppers are now more inclined to plan ahead and stick to a list of must-have items for the big day.
Research conducted by Vodafone, involving 2,000 UK adults, reveals that Brits are aiming to limit their purchases to just three items this year, setting aside an average of £180 for these buys. Interestingly, a large portion of this budget (£160) is allocated towards tech products, which have consistently been a top priority for Black Friday shoppers over the years.
In light of ongoing discussions surrounding the cost of living and the recent budget announcement, a majority (54%) of consumers are wary of overspending. Consequently, individuals planning to partake in the Black Friday sales are determined to exercise greater restraint in their purchasing choices. The focus is on investing only in products that are necessary (74%), durable (74%), and align with personal values (52%).
When it comes to big-ticket items, many shoppers diligently wait for annual or seasonal sales events to secure the best bargains. This is evident in the top Black Friday shopping list staples, which include mobile phones (25%), other tech gadgets (28%), clothing (33%), and kitchen tech (20%).
Furthermore, a significant number of consumers (61%) are actively seeking out sustainable options provided by retailers before making a purchase. This includes considerations such as recycling programmes, ethical business practices, and trade-in deals.
To assist shoppers in navigating the Black Friday deals and making more mindful choices, Vodafone has partnered with Consumer rights expert Martyn James to offer valuable tips. Martyn emphasises the importance of being well-prepared, knowing the true value of items, comparing prices, utilising digital wallets, exploring trade-in options, and taking advantage of money-saving apps and deals.
With Vodafone set to launch their Black Friday deals, consumers can expect savings of up to £1,100 and additional offers for those looking to trade in their old devices. This proactive approach aligns with the evolving shopping habits observed in the UK, where essential purchases take precedence, and a conscious effort is made to avoid impulsive buys.
As Vodafone celebrates its 40th anniversary this year, it is evident that Brits are embracing a more mindful shopping approach, especially as tech products continue to dominate their Black Friday shopping lists. Mobile phones, in particular, remain a key priority for many individuals as they gear up for the upcoming deals season.
