YouTube is facing a new challenge in its battle against ad blockers. Reports surfaced in June that the streaming site was testing server-side ad injections, a method that would integrate ads directly into the video stream, making them difficult to block without also blocking the video itself. This week, a user reported seeing this technique in action, with the ad attempting to display directly in the video stream, resulting in only a black screen being visible. This move comes on the heels of Google announcing a policy change for YouTube that takes a stricter stance on browser extensions, which are commonly used to block ads. It seems that YouTube is exploring new ways to combat ad blockers and ensure that viewers see advertisements.
In other Android news, Google is preparing for its upcoming hardware event on August 13, generating excitement for the Pixel 9 series. Leaks have revealed details about the Pixel 9 Pro XL, the standard Pixel 9, and the Pixel 9 Pro Fold, showcasing potential upgrades and new features. The Pixel series is known for its integration of AI technology, and new software features have been leaked, hinting at innovative additions to the lineup. Additionally, Samsung is gearing up to release its Android 15 beta with One UI 7, promising a major redesign and new features. The Android ecosystem is buzzing with anticipation for these upcoming releases and updates.
Google TV is also undergoing changes, with a rumored high-end set-top box called the Google TV Streamer in the works. This new hardware could fill a gap in the Android TV/Google TV ecosystem, offering more processing power and capabilities than previous Chromecast models. Google is shifting its Google TV branding towards hardware, removing features from the app and service iteration of Google TV. Users will now need to purchase TV shows through YouTube, consolidating streaming content into one platform.
Samsung’s One UI 7 update is expected to bring significant changes, including revamped icons, dynamic theming support, and updates to the Camera app. Leaks suggest that Samsung may be incorporating features inspired by the iPhone, signaling a potential shift in design and functionality. With the first beta release of One UI 7 on the horizon, users can look forward to exploring the new updates and improvements.
Google Messages is also making strides towards enhancing user experience and security. The app is implementing Messaging Layer Security (MLS) in the Universal Profile, enabling end-to-end encryption for RCS messaging. This new encryption standard will allow RCS apps to communicate securely, regardless of the platform used. Samsung’s decision to discontinue its own Messages app in the US further solidifies Google Messages as the default texting app on Galaxy devices. With these advancements, Google is addressing long-standing issues with Android messaging and ensuring a more seamless and secure communication experience for users.
