Monopoly Go has reached a significant milestone by surpassing $3 billion in revenue, according to Hasbro, the intellectual property owner. This achievement comes after Scopely, the company behind Monopoly Go, announced in March that the game had generated $2 billion. Just seven months after its launch in November 2023, the game had already earned $1 billion.
During the earnings call, Hasbro CEO Chris Cocks expressed satisfaction with the continued momentum of Monopoly Go, attributing it to healthy growth in revenue and operating profit. He identified Monopoly Go as the top-earning video game for Hasbro over the past year, based on data from Aldora.
Furthermore, Hasbro’s Executive Vice President and Chief Financial Officer, Gina Goetter, projected that the company could earn approximately $105 million in licensing fees from Scopely’s hit game by the end of the year. In the first half of 2024 alone, Hasbro had already earned $45 million from Monopoly Go.
Monopoly Go played a significant role in driving a 20% increase in Hasbro’s Wizards of the Coast and Digital Gaming segment. Other contributing factors to the division’s earnings included Baldur’s Gate 3 and an international publishing deal. The overall discussion around Hasbro’s growth in the digital and gaming sectors was positive.
As a result of the success of Monopoly Go, Hasbro raised its full-year earnings forecast. However, the company also acknowledged fluctuations in the game’s earnings in recent months based on Sensor Tower data. This caution led Hasbro to adopt a conservative outlook for the future.
CEO Chris Cocks emphasized that Hasbro is still navigating the seasonality of Monopoly Go’s earnings and is approaching its forecasts with caution. Despite the short-term fluctuations, he expressed optimism about the game’s long-term performance. Cocks highlighted the longevity of games that achieve significant success, citing data from North America and Europe where several top-performing games have been in the market for five years or more.
Looking back at the game’s development history, it was revealed that Monopoly Go experienced a major pivot away from its original concept as a Clash Royale-like PvP game. This shift ultimately led to the game’s success and growth in revenue.
In conclusion, Monopoly Go’s achievement of surpassing $3 billion in revenue marks a significant milestone for Hasbro and Scopely. The game’s continued success and potential for long-term profitability are promising indicators for the future.
