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A luxury Italian fashion brand, Moschino, recently launched a unique handbag called the ‘Sedano Bag’ which is shaped like a celery and comes with a hefty price tag of £3,730. This high fashion accessory, made from nappa leather with a digital print, has been described as a symbol of Moschino’s irreverent spirit.

However, in response to this extravagant design, the popular British retailer Aldi has introduced a real-life alternative – a ‘Celery Bag’ made from actual celery stalks, priced at just 75p. This eco-friendly and functional design has caught the attention of many, especially in contrast to the eye-watering cost of the Moschino handbag.

The launch of Aldi’s ‘Celery Bag’ has garnered a lot of buzz on social media, with many users expressing disbelief at the stark price difference between the two products. While Moschino’s luxury handbag was met with ridicule and criticism online for its exorbitant price tag, Aldi’s affordable and practical alternative has been praised for its accessibility and sense of humour.

In a statement, an Aldi spokesperson emphasised that the ‘Celery Bag’ is not just a fashion statement, but a celebration of affordability and good taste. The brand believes that true style should be within reach for everyone, regardless of their budget.

The contrasting reactions to the two handbags highlight the divide between high fashion luxury and everyday practicality. While some may be willing to splurge on a designer accessory like the ‘Sedano Bag’, others appreciate the simplicity and affordability of Aldi’s ‘Celery Bag’.

Ultimately, the launch of these two products serves as a reminder of the diverse nature of the fashion industry and the different values that consumers place on style, price, and functionality. Whether you prefer a statement piece from a luxury brand or a quirky and budget-friendly alternative, there is no denying that fashion comes in all shapes, sizes, and prices. And in this case, it seems that a humble stalk of celery can be just as fashionable as a designer handbag – at a fraction of the cost.