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James Cleverly, a prominent figure in the Tory leadership contest, has been a subject of much debate regarding his leadership qualities and political stance. While his charm and sociability have won him favor among many, there are concerns about his depth and decisiveness as a leader.

Cleverly’s persona as a likable and affable individual has garnered him a significant following within the party. His optimistic brand of Conservatism, inspired by former US president Ronald Reagan, has resonated with many supporters. However, critics have been quick to point out his perceived lack of substance and depth, labeling him as “vacuous” and “an empty suit”.

Despite these criticisms, Cleverly has emerged as a front-runner in the leadership contest, showcasing his ability to rally support and deliver impactful speeches. His recent surge in popularity among MPs is a testament to his political acumen and appeal to the party membership.

One of the key factors that will determine Cleverly’s success in the leadership contest is his track record as a minister. While his loyalty to past governments has been commendable, there are concerns about his ability to enact meaningful change and stand firm on critical issues such as foreign policy.

Critics have also raised questions about Cleverly’s tendency towards off-color humor and controversial statements, which have sometimes overshadowed his political achievements. However, his supporters argue that these instances humanize him and make him relatable to the general public.

In the end, Cleverly’s chances of winning the Tory leadership contest may hinge on his likability and ability to connect with voters. As the party seeks to rebuild its image and reconnect with the electorate, Cleverly’s brand of Conservatism with a smile could prove to be a winning formula. Only time will tell if he can overcome the criticism and emerge as a genuine Conservative leader.