Greggs Launches Limited Edition “Baked in Gold” Jewelry Collection at London Fashion Week
As London Fashion Week celebrates its 40th anniversary, Greggs is set to make a deliciously fashionable statement with the launch of their limited edition “Baked in Gold” jewelry collection. Designed in collaboration with British artist Dion Kitson, the collection features a range of whimsical pieces inspired by some of Greggs’ most iconic menu items.
Among the standout pieces in the collection are the golden sausage roll earrings, priced at £36, and the vegan sausage roll earrings, also priced at £36. The design of the earrings cleverly incorporates the pastry element to differentiate between the two versions. In addition, there is a jam biscuit necklace priced at £45 and a Greggs signet ring priced at £48. The flagship piece of the collection is the Greggs charm bracelet, priced at £96, which includes charms in the shape of a pizza slice, coffee cup, steak bake, and more.
Hannah Squirrell, Greggs’ customer director, expressed excitement about the launch of the “Baked in Gold” collection, stating, “We’re always looking for ways to help Greggs customers share their love for the brand, and the launch of Baked in Gold is another fun way to deliver this. We’re excited to be teaming up with Dion as we step into the world of jewelry to deliver the fun and flavor that our customers know us for.”
Dion Kitson, the artist behind the collection, shared his enthusiasm for the collaboration with Greggs, saying, “When Greggs asked me to turn their most iconic menu items into jewelry, it made sense… it’s right up my street. It’s about having fun with something we know and love in the UK.”
Popular Demand: Greggs’ Previous Collaboration with Primark
This isn’t the first time Greggs has ventured into the world of fashion. In 2022, the bakery chain partnered with Primark to launch a clothing range that quickly sold out. Building on the success of that collaboration, Greggs is now expanding into the realm of jewelry with their “Baked in Gold” collection.
The gold-plated items in the collection are expected to be similarly popular, with fans eager to get their hands on these unique pieces. The collection will be available for purchase starting at 10 am on Friday, with more information on how to snag these coveted items to be shared via Greggs’ social media channels.
Unique and Fun: The Inspiration Behind Greggs’ Jewelry Collection
The collaboration between Greggs and Dion Kitson to create the “Baked in Gold” collection stems from a shared desire to infuse fun and creativity into everyday objects. By transforming Greggs’ beloved menu items into wearable art, the collection offers a unique and playful way for fans of the brand to express their love for all things Greggs.
Each piece in the collection is meticulously crafted to capture the essence of Greggs’ offerings, from the flaky pastry of the sausage rolls to the rich filling of the steak bakes. The attention to detail and whimsical design elements make these pieces not only stylish accessories but also conversation starters that showcase a sense of humor and nostalgia for British culinary classics.
In a world where fashion often takes itself too seriously, Greggs’ “Baked in Gold” collection stands out as a refreshing and lighthearted approach to self-expression. By combining the allure of luxury with the comfort of familiar flavors, the collection invites customers to embrace their individuality and celebrate the simple pleasures of everyday life.
As the fashion world continues to evolve, collaborations like the one between Greggs and Dion Kitson serve as a reminder of the power of creativity and imagination to transcend traditional boundaries. Through the fusion of food and fashion, the “Baked in Gold” collection offers a delightful escape from the ordinary and a reminder to savor the joy in the little things.
In conclusion, Greggs’ foray into the world of jewelry with their “Baked in Gold” collection is a testament to the brand’s ability to innovate and captivate audiences in unexpected ways. Whether you’re a die-hard Greggs fan or simply appreciate a touch of whimsy in your accessories, these golden delights are sure to make a statement and spark joy wherever they go. Don’t miss your chance to indulge in a bit of delicious fashion with Greggs’ latest offering.