The drama surrounding the cast of the film adaptation of Colleen Hoover’s bestselling novel, It Ends With Us, continues to captivate audiences and industry insiders alike. With tensions between lead actors Blake Lively and Justin Baldoni coming to light, the behind-the-scenes turmoil has only intensified as the film’s release approaches.
The Brewing Conflict
Reports suggest that the rift between Lively and Baldoni began during the post-production phase of the film, where conflicting visions for the final cut emerged. It was revealed that two different versions of the movie were being considered: Lively’s edited version and Baldoni’s original cut as the director.
According to sources, the “fracture” between the two stars escalated as a result of these differing cuts. Lively reportedly enlisted the services of editor Shane Reid, known for his work on popular films such as Deadpool and Wolverine, to create her version of the film. However, it remains unclear if Lively’s cut had any influence on the final product, which was ultimately credited to editors Oona Flaherty and Robb Sullivan.
The existence of these two distinct cuts has raised questions about the creative direction of the film and the extent to which each actor’s vision was realized. As speculation mounts, fans and industry insiders eagerly await further developments in this ongoing saga.
The PR Response
In response to the negative attention surrounding his involvement in the film, Justin Baldoni has reportedly hired crisis PR veteran Melissa Nathan to manage the fallout. Nathan, who has represented high-profile clients such as Johnny Depp during his legal battles with Amber Heard, brings a wealth of experience to the table.
Operating her own New York-based PR firm, The Agency Group, Nathan specializes in crisis management, reputation building, and personal publicity within the entertainment industry. With her expertise, Baldoni hopes to navigate the storm of rumors and speculation surrounding his role in the It Ends With Us production.
Meanwhile, Blake Lively has also been under scrutiny as the focal point of the cast drama. Despite attempts to downplay the tensions between herself and Baldoni, Lively’s actions and statements have only fueled further speculation about the behind-the-scenes dynamics of the film.
A Storm at the Box Office
Amidst the turmoil behind the scenes, It Ends With Us has experienced unprecedented success at the box office. Grossing $50 million domestically and $80 million worldwide, the film has exceeded expectations and garnered critical acclaim.
With a modest budget of $25 million, It Ends With Us has proven to be a profitable venture for the production team. Surpassing industry forecasts, the film secured the number two spot on the US box office charts, coming close to rivaling the success of blockbuster hits like Deadpool and Wolverine.
Despite the controversies surrounding its cast, It Ends With Us has managed to strike a chord with audiences worldwide, solidifying its status as a must-see film of the year. As the drama continues to unfold, fans eagerly anticipate the next chapter in the saga of this captivating and tumultuous production.
