The latest update to Prime Video brings a fresh new look to the streaming service, making it easier for users to discover their favorite shows and movies. The redesigned UI introduces a dedicated “Prime” tab in the main navigation bar, where users can find content included with their Prime subscription without any paid options mixed in.
In addition to the new Prime tab, there are also tabs for movies, TV shows, sports, and live TV, as well as options for other subscribed services like Max, Crunchyroll, and Paramount Plus. For those without any subscriptions, there is a separate tab listing services available for sign-up.
One of the exciting features introduced in this update is the “Made for you” collections in the movies and TV shows tabs. These collections utilize AI to recommend titles tailored to the user’s interests, whether they are free with Prime or paid. This personalization aims to enhance the user experience and help viewers discover new content they may enjoy.
Aside from the navigation changes, Amazon has implemented new animations, smooth page transitions, zoom effects, and other optimizations across all devices, including older models. The company’s focus on improving the streaming experience reflects customer feedback and the desire for a more intuitive interface.
Kam Keshmiri, vice president of Design at Prime Video, emphasized the importance of customer feedback in driving these updates. The goal is to provide a clear and simple user experience that caters to the preferences and needs of viewers. By constantly listening to users and reviewing their input, Amazon aims to deliver a streaming platform that is both user-friendly and engaging.
Overall, the Prime Video update offers a more streamlined and personalized way to explore content, whether it’s included with a Prime subscription or available for purchase. With the new UI design and enhanced features, users can easily navigate the platform, discover new favorites, and enjoy a seamless viewing experience across different devices.
