Celebrating Small Businesses: A Vital Weekend in the UK

Small Business Saturday Returns

This weekend marks a crucial celebration for the backbone of our communities – small businesses. Small Business Saturday is back in the UK on 7th December, urging the public to rally behind their beloved local establishments in a time of need.

Public Support Soars

In an encouraging revelation, a survey conducted in partnership with American Express, the principal supporter of Small Business Saturday, showed overwhelming public support for small businesses. A staggering 86% of people believe it is crucial to support these enterprises, with 62% acknowledging their positive impact on local areas.

Convenience, customer experience, and charitable contributions are just a few of the many benefits that small businesses bring, as highlighted by a survey of 2,000 individuals. Nearly half of respondents (49%) feel that local businesses add a unique identity to their communities, while ethical practices and personal connections with business owners also play a significant role.

Boosting the Economy

Research from the Small Business Saturday campaign reveals that UK households are estimated to spend over £20 billion during the ‘Golden Quarter,’ from October to post-Christmas sales. With the potential for up to 22% of Christmas spending to go towards independent firms, there is an opportunity to inject approximately £4.4 billion into the small business economy.

Supporting Small Businesses

Small Business Saturday is not just about a single day of shopping; it’s a movement to uplift and celebrate the 5.5 million small businesses that form the heartbeat of our localities. Whether it’s shopping at independent shops, dining at local restaurants, or availing services from small enterprises like accountants and plumbers, every contribution counts.

Dan Edelman from American Express emphasises the ongoing importance of supporting small businesses, especially during the festive season. Business Secretary Jonathan Reynolds echoes this sentiment, highlighting the integral role that small businesses play in our economy and communities.

As we gear up for Small Business Saturday, let’s remember the impact of our choices and the power of our support in nurturing the growth and prosperity of these cherished establishments. Visit smallbusinesssaturdayuk.com to learn more and join the movement today.

Conclusion

Small businesses are not just places we shop; they are the lifeblood of our communities, the essence of our local identity, and the heart of our economy. This weekend, as we embark on Small Business Saturday, let’s make a conscious effort to support and celebrate these unsung heroes who make our towns and cities vibrant and unique. Whether it’s leaving a positive review, spreading the word, or simply shopping local, every action counts towards ensuring the survival and success of our beloved small businesses. Let’s join hands and make this weekend a truly unforgettable one for our local champions.