Cheese enthusiasts in London have an exciting event to look forward to tomorrow in the heart of the city.
On Wednesday, the US snack brand Cheez-It will be launching The Cheez-Masons, a cheese society, at Kachette in Shoreditch. This exclusive event will take place from 9am to 7.45pm and is free to attend, but tickets must be secured in advance.
The purpose of the event is to celebrate the debut of Cheez-It Snap’d – a new line of snack crackers that boast a cheesy, thin, and crispy texture. Attendees can expect a fun-filled day with “gouda times” and “unbrie-lievable surprises” in store.
Activities at the event will include an “initiation ceremony” for new members, where they will have the opportunity to show their devotion to Cheez-It, as well as partake in giveaways, cheese-themed games, and unexpected treats. The founding members of the Cheez-Masons will also be present to welcome guests.
Guests will have the chance to sample the different flavours of the new Cheez-It Snap’d crackers, including Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion.
Rui Frias, a spokesperson for Cheez-It, expressed excitement about the launch of The Cheez-Masons, stating, “We are thrilled to introduce The Cheez-Masons, a gathering place for cheese lovers from all over the UK to come together and rejoice. This event promises to be full of surprises, and we are eager for people in the UK to taste our product. With real cheese baked into the Cheez-It Snap’d crackers, our members are sure to get the cheesy satisfaction they desire.”
For those planning to attend the event, the nearest tube stations to the venue are Shoreditch High Street, Old Street, and Liverpool Street. Don’t miss out on this unique and cheesy experience in the heart of London!