Prime Video has introduced a new and improved streaming experience for its users, making it easier to navigate and find content to watch. These updates are designed to enhance the user experience and will be available globally in the coming weeks.
One of the key changes is the addition of a content-forward navigation bar, which includes categories such as “Home,” “Movies,” “TV Shows,” “Sports,” and “Live TV.” This makes it easier for users to find the type of content they are looking for. The hero rotator also showcases content available for subscription, rent, or purchase, as well as promotions and deals for Prime members.
In addition, users can now explore, sign up for, and manage add-on subscriptions directly from the navigation bar. This includes over 100 add-on subscriptions in the U.S., with personalized recommendations based on viewing history and preferences. Deals and discounted bundles from third-party services are also displayed in one place.
Personalized recommendations have been improved with the help of Generative AI, making it easier to find content tailored to individual interests. “Made for You” collections within the “Movies” and “TV Shows” destinations simplify the browsing experience. Prime Video also utilizes Large Language Models to simplify synopses, allowing users to quickly decide if a title is worth watching.
The streaming experience has been enhanced with new animations, smooth transitions, and zoom effects for a more enjoyable viewing experience. Video content plays on the hero rotator while browsing, creating an immersive experience. Recommended 24/7 stations on the “Live TV” destination will automatically start playing, providing a seamless transition into full-screen playback.
These updates are just the beginning, as Prime Video continues to innovate and improve the user experience for its customers. With a focus on simplicity and clarity, Prime Video aims to make it easier for users to discover and enjoy the vast array of content available on the platform.
