Newsquest and Teenage Cancer Trust Join Forces with £2.5 Million Partnership
Newsquest, the prominent local media group in the UK, has made a significant announcement of a £2.5 million partnership with Teenage Cancer Trust, a charity dedicated to providing specialised care and support for young people battling cancer. This partnership, set to commence in January and extend throughout 2025, aims to unite the efforts of Newsquest and Teenage Cancer Trust to ensure no young person faces cancer alone.
Empowering Awareness and Support
Through this collaboration, Newsquest will generously contribute £2.5 million worth of advertising space across its extensive portfolio of more than 200 titles, both online and in print. This advertising will serve to raise public awareness and drive funding for the charity, highlighting crucial initiatives such as promoting cancer signs and symptoms for young individuals, sharing the experiences of teenagers facing cancer, and launching various fundraising appeals and challenges.
Newsquest’s CEO, Henry Faure Walker, expressed his enthusiasm for supporting Teenage Cancer Trust, acknowledging the charity’s impactful work in assisting young cancer patients. He emphasised the significance of this initiative as one of the largest undertaken by Newsquest for a single charity, with hopes of reaching vast audiences through their media platforms.
A Shared Commitment to Youth Support
Kate Collins, Chief Executive of Teenage Cancer Trust, reflected on the charity’s journey since its inception in 1990, highlighting the growth of specialist care units and support services for young cancer patients across the UK. Despite these advancements, Collins stressed the need for increased awareness of the critical support provided to young cancer patients, especially as the incidence of cancer diagnoses among young individuals is projected to rise.
Expressing gratitude towards Newsquest for their generous support, Collins outlined the plans to utilise the partnership to amplify awareness about the essential work of their healthcare professionals and the stories of young people in need. Through shared adverts and fundraising initiatives, Teenage Cancer Trust aims to engage the community in supporting their mission of providing tailored care and support to young cancer patients and their families.
As Teenage Cancer Trust continues its vital work for individuals aged 13-24 diagnosed with cancer, the partnership with Newsquest signifies a significant step towards empowering young cancer patients with the necessary care and support during a critical life stage. With the combined efforts of Newsquest’s expansive media reach and Teenage Cancer Trust’s dedicated services, this partnership holds the promise of making a lasting impact on the lives of young individuals facing cancer.
