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Support Local Businesses This Festive Season: Brits’ Shopping Plans

Brits Embrace Shopping Local

This Christmas, a significant number of Brits are opting to support their local independent shops, with almost four in ten (37 percent) expressing their intention to do so. The trend is even more pronounced among Gen Z Brits, with a staggering 59 percent planning to buy from local businesses.

Shopping Trends

According to a recent survey, those polled revealed that they are set to do a substantial portion of their Christmas shopping at small, independent local businesses. Specifically, respondents mentioned that they will be purchasing as much as 38 percent of their festive shopping from such establishments. This percentage rises to 49 percent among Brits aged between 18 and 29 years old.

Reasons for Choosing Local

The decision to support local businesses stems from various factors, as highlighted by the research commissioned by Smart Energy GB. Among the reasons cited for shopping locally include the convenience of having shops within walking distance (55 percent), the sustainability aspect of buying locally produced goods (33 percent), and the personal touch of being recognised by shop owners (28 percent). Additionally, a significant majority (72 percent) mentioned that they have established friendly relationships with small business owners in their vicinity.

Expert Insights

Victoria Bacon, director at Smart Energy GB, commended Brits for their support of local businesses, especially during the festive season. She noted the efforts of over half of local businesses extending their hours to cater to the increased demand, despite concerns over rising running costs and energy expenses. Bacon also highlighted the role of smart meters in aiding small business owners to manage their energy consumption effectively, thereby assisting in financial planning and cash flow.

In conclusion, the embrace of local businesses during Christmas not only supports the economy but also fosters a sense of community and sustainability. As we approach the festive season, let’s remember the impact of our shopping choices on the local businesses that shape our neighbourhoods. Next time you’re out and about, consider popping into a nearby independent shop and experience the joy of supporting local businesses firsthand.